![]() Social traffic share will surpass 5 percent during the holiday season, increasing 17 percent over last year's social traffic share. Instagram traffic will grow 51 percent year-over-year, while Facebook will see a 7 percent decline.Instagram will emerge this holiday season as the fastest growing social channel for referring digital traffic to retail sites: And even those in-store shoppers are mobile - 83 percent of shoppers aged 18–44 are using their phones while in a physical store." We'll see more visits from phones this season than total ecommerce visits across the entire 2015 shopping season. "This is the year shoppers turn to phones, buying more on phones than any other device, and making far more visits, too. "Mobile is undoubtedly the most disruptive force in retail since the onset of ecommerce," said Rick Kenney, Head of Consumer Insights, Salesforce. Free shipping will prove to be a mandate this season, as 72 percent of all orders will ship for free, a slight increase over last year.Mobile traffic share will peak on Christmas Eve, when shoppers will turn to their phones to make 72 percent of all visits and 54 percent of orders.Mobile will deliver 68 percent of all ecommerce traffic this season, an all-time high, which reflects 19 percent year-over-year growth.Mobile phones will account for 46 percent of all orders, edging out computers (44 percent), and far outpacing tablets (9 percent): 50 percent of holiday shopping will be complete by December 2, a day earlier than the 2017 holiday seasonįor the first time during the holiday season, shoppers will place more orders from their phones than computers or tablets.The top five digital shopping days (ranked by global revenue) will be Black Friday, Cyber Monday, Cyber Sunday, Thanksgiving and Cyber Saturday.Black Friday will again be the top digital shopping day of the season, capturing 10 percent of the season's revenue, while Cyber Monday will contribute 8 percent of sales: Top Four Salesforce 2018 Holiday Season Predictions and Insights:Ĭyber Week - the seven-day period beginning the Tuesday prior to American Thanksgiving and running through Cyber Monday - will account for 40 percent of all digital revenue for the shopping season globally. Salesforce combined insights on the activity of 500 million global shoppers across 53 countries and billions of transactions powered by Commerce Cloud with data from the Salesforce annual Shopper-First Retailing Report. ![]() 2018 holiday season revenue will grow 13 percent over last year, with AI-based product recommendations driving 35 percent of all revenue. Mobile will dominate the 2018 holiday season, with more orders and visits to ecommerce sites on phones than any other devices. 12, 2018 /PRNewswire/ - Salesforce, the global leader in CRM, today released its new consumer insights and predictions for the 2018 holiday shopping season.
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